IMMERSIVE MUSEOGRAPHY
Museums and exhibitions where history is walked through and felt: interactive timelines, holograms, animated spaces and 360° experiences.
Museums and exhibitions where history is walked through and felt: interactive timelines, holograms, animated spaces and 360° experiences.
Motion tracking, generative animation and digital murals that react to the audience. Visitors do not watch the artwork: they transform it.
Script, creative direction and audiovisual language that give meaning to every experience and leave a lasting cultural mark.
360° projection, sculptural lighting, immersive audio, live music and performance at monumental scale.
AT LÚDICA, WE DESIGN TRANSFORMATIVE IMMERSIVE EXPERIENCES THAT MERGE ART, CREATIVITY, AND TECHNOLOGY TO TELL STORIES WITH LASTING IMPACT. WE TURN CONVENTIONAL SPACES INTO LIVING ENVIRONMENTS THAT SPARK EMOTIONS AND INSPIRE CULTURAL CONNECTION.
— FOUNDED BY ALEJANDRO STRAUSS & MYKAELA PLOTKIN
WE COLLABORATE WITH MUSEUMS, CULTURAL INSTITUTIONS, CITY GOVERNMENTS, HOTELS, GLOBAL BRANDS, AND SPORTS ORGANIZATIONS TO DEVELOP IMMERSIVE EXPERIENCES THAT RESONATE DEEPLY. OUR FLAGSHIP PROJECT, MUSEO DE LAS IDENTIDADES DE JUÁREZ, EXEMPLIFIES OUR DISTINCTIVE APPROACH — INTEGRATING STORYTELLING, ADVANCED TECHNOLOGY, AND CULTURAL INNOVATION. EACH PROJECT IS CONCEIVED TO FORGE AUTHENTIC CONNECTIONS BETWEEN AUDIENCES, SPACES, AND NARRATIVES, DELIVERING MEMORABLE ACTIVATIONS AND INTERACTIVE ENVIRONMENTS DESIGNED FOR LONG-TERM RELEVANCE.
YEARS OF AUDIOVISUAL STORYTELLING
YEARS DEDICATED TO IMMERSION
PEOPLE REACHED BY A SINGLE INSTALLATION
SIX TERRITORIES WHERE WE OPERATE — HOVER OR TAP TO EXPLORE
Nature transformed with light, projection mapping and sound. Forests, gardens and courtyards turned into unforgettable night journeys.
From curatorial script to finished gallery: immersive museums and exhibitions where history is walked, touched and felt.
Rooms that respond to the body: sensors, infinity mirrors and projections that make the visitor part of the artwork.
Industrial halls, stages and facades at monumental scale: sculptural light, live music and synchronized projection.
Screens, digital murals and interventions in high-traffic public space. The city as a gallery: millions of organic impressions.
Interactive tables, timelines and digitized memory: the heritage of a city or a brand turned into an experience you can touch.
Full creative direction and production. History, culture and immersive technology integrated: holograms, interactive installations and 360° experiences. Since opening, it has become the cultural destination of Ciudad Juárez.
Motion sensors and generative art turned the busiest corridor in the city into a living digital canvas for the Metro's 50th anniversary. The station went from infrastructure to destination.
Chapultepec Forest — the most visited park in Latin America — transformed into a nighttime immersive experience. Technology, tradition and territory. A free event, sold out every single night.
A mural trail of 30+ permanent interventions around Estadio Banorte, created hand in hand with neighbors, families and local storytellers. The memory of a territory on the eve of the FIFA World Cup 2026.
Sports heritage meets cutting-edge technology: hologram zones, 360° highlights, game-style challenges, large-scale projection, immersive audio and a themed sport bar. The passion of football, turned into experience.
360° PROJECTION / SCULPTURAL LIGHTING / IMMERSIVE AUDIO / LIVE MUSIC / DANCE
The surrealist universe of Pedro Friedeberg.
An audiovisual spectacle with live music, projection and performance.
Music, sculptural light and dance in a complete sensory experience.
Mythology and heritage in a 360° experience with immersive audio.
Immersive historical storytelling around the great Sinaloa meteorite.
PRESENTED AT THE INTERNATIONAL BAROQUE MUSEUM (PUEBLA), HOTEL CASA DE LOS ÁRBOLES (ZACUALPAN) AND THE LATIN AMERICAN BIENNIAL OF DENVER (USA)
REAL CLIPS FROM OUR INSTALLATIONS AND SHOWS — PRESS PLAY
DRAW A LINE AND THE SPACE MULTIPLIES IT IN MIRRORS: A MANDALA OF LIGHT THAT SPINS, BREATHES AND NEVER REPEATS. CLICK TO MAKE IT BLOOM — AND CHANGE THE MIRRORS TO CREATE A NEW PIECE.
WANT THIS IN YOUR MUSEUM, YOUR LOBBY OR YOUR BRAND? LET'S TALK ↗
20 years directing at scale: television, documentary, mass events and immersive installations in the Mexico City Metro, the Zócalo and museums across 4 states. Currently pursuing the Master in AI for Creative Industries — LABASAD.
15 years in film, advertising and television. International recognition in narrative production — Biarritz 2024. Complex project management and the eye that keeps every experience coherent, from concept to opening day.