Lúdica led the creative direction and full production of the Museo de las Identidades de Juárez, assembling and directing a multidisciplinary team of architects, technology engineers, museographers, curators, and visual artists. The museum blends history, culture, and cutting-edge technology to deliver a fully immersive cultural experience. Visitors encounter interactive timelines, animated spaces, video installations, holograms, and 360° experiences that connect them deeply to the identity of Ciudad Juárez. This project exemplifies Lúdica’s expertise in transforming cultural heritage into dynamic, interactive environments that inspire pride, learning, and lasting emotional impact.

For the FIFA World Cup 2026, Lúdica conceived and led the 360° Portal—a large‑scale spherical media sculpture that pulses to the rhythm of the city. Its 360° LED skin and spatial sound translate real‑time signals (match moments, local stories, weather, footfall) into generative light and motion. Audience sensors enable playful interaction and communal highlights, while a remote content pipeline lets cities and sponsors program the experience. Modular and scalable, it deploys across plazas and venues as an iconic urban landmark.

Lúdica designs and produces immersive experiences for the hospitality industry, merging art, technology, and storytelling to boost brand value and revenue. Following The Wrath of the Gods, we have transformed lobbies, gardens, pools, and bars into LED sculptures, holographic fountains, immersive pathways, and underwater light shows. Each intervention turns spaces into memorable stages that elevate the hotel’s identity and leave guests amazed.

Lúdica designed MUFU, an immersive experience for the Museo del Futbol (MUFU) that fuses sports heritage with cutting-edge technology. We led creative direction and production, integrating interactive installations, large-scale projections, immersive audio, and a fully themed sport bar. Visitors explore zones with holograms, 360° highlights, and game-style challenges, transforming the museum into a high-impact destination for fans, clubs, sponsors, and tourism.

Alejandro Strauss, founding partner of Lúdica, has directed immersive art experiences such as Friedeberg: Hipnoteromagia, Delirio, Las 4 Estaciones, Bacubirito and Pakal: El Inframundo Maya. These works merge art, technology, live performance, and interactivity to ignite sensory wonder. Incorporating 360° projections, sculptural lighting, immersive audio, live music, and dance, they create unforgettable multi-sensory journeys. Presented in prestigious venues including the Museo Internacional del Barroco (Puebla), Hotel Casa de los Árboles (Zacualpan), and the Latin American Biennial in Denver (USA), each installation redefines cultural engagement and invites audiences to explore new artistic realities.

Alejandro Strauss, founding partner of Lúdica, directed the Galería Metro Bellas Artes, an interactive installation in the transfer corridor between lines 2 and 8 of the Mexico City Metro. Conceived to celebrate the system’s 50th anniversary, it integrates advanced motion tracking, generative animations, and immersive murals that react to each passerby. The corridor transforms into a living digital canvas, blending art, technology, and urban life, taking culture beyond the museum walls and elevating the daily commute for millions of passengers.